Actually technically speaking its the clothing King who clothed 'THE King' who has sadly died. BERNARD LANSKY was already considered royalty by all the major Rhythm and Blues stars that he used to dress in Memphis, when in 1950 (ish) a young movie theatre usher looked longingly in the window of his Store. The kid bought his high school prom outfit there, and when he found fame as a singer , he couldn't get enough of Mr Lansky's outfits.
The 'kid' turned out to Elvis Presley who became The King of Rock 'n Roll. To us at D.W.S., Elvis's sense of fashion was every bit as crucial as his music, and thanks to the early start he got at 'Lansky Bros' store, became a real style icon.
Presley was a great advertisement for Mr Lansky and throughout the 1950's and 1960's many of his musician friends also shopped there too inc. Carl Perkins, Isaac Hayes, The Beach Boys, Johnny Cash, The Jacksons etc.
Mr Lansky was not responsible for all the sparkly jumpsuits The King adopted in later years, but he did make the white suit that Elvis was buried in. 'I put him in his first suit, and I put him in his last suit!'
We salute you BERNARD LANSKY for your major contribution to making men's clothing so wonderfully stylish and such fun too. We hope you get to hang out with Elvis again now.
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